AI knows Reynolds & Co exists and can describe it correctly, but only when asked about "Reynolds & Co" by name. When buyers ask for the best steel structure contractors, Reynolds appears on ChatGPT but not Perplexity. When they ask for alternatives to the big fabricators, Reynolds appears on neither. Meridian appears in all three.
| Signal | Reynolds & Co | Meridian Structures |
|---|---|---|
| Appears in "best steel contractors" queries | Partial | Featured |
| Structured knowledge-base entry (Wikidata / Wikipedia) | None | Established |
| Cited by third-party trade sources | None found | Extensive |
| Clear, correct description of what they do | Yes | Yes |
| Source-backed AI description | Own site only | Multi-source |
Assessed across ChatGPT and Perplexity on three buyer-language queries. The full Audit scores ten questions across four AI systems.
Three buyer-language queries assessed across the major AI surfaces. The prompts use the words buyers use, not the words the industry uses.
Three findings explain why Meridian appears and Reynolds & Co does not, and why that absence is an opening.
This Snapshot tested three queries across two AI engines. The full AI Search Audit tests ten buyer questions across all four major AI systems, ChatGPT, Claude, Gemini and Perplexity, with verbatim live testing. It produces a document you keep, and a dated 90-day plan to close the gap.
Fix the entity base so AI can resolve you: schema, a structured knowledge-base entry, a tightened About page. The cheapest, highest-leverage move.
Publish answer-shaped content for the buying-intent questions your customers actually ask, built so a model will lift and cite it.
Earn third-party citations, the trade titles, directories and mentions the AI platforms already trust in your sector.
Re-test the same questions and measure the before and after, so the movement is proven, not assumed.
The full AI Search Audit shows exactly what to change, and in what order, so buyers hear your name when they ask an AI who should do the work. rq@aigentic.co.uk